How to set up affiliate cookies

Registering cookies is very important to track your affiliates’ sales as well as the pages visited by your customers. Cookies allow you to know if a customer has previously visited your page and whether that visit came from an affiliate.

To set up affiliate cookies, you first need to create a store on Appmax. Once your store is registered, follow these steps:

1. Access the Admin Panel.

2. In the left menu, click Integrations.

3. Select Cookie Settings.

4. Click the Pencil Icon to edit.

5. On the edit screen, fill in the following fields:

• Click Configuration: Choose whether the sale will be attributed to the first click or the last click.

  • Example: A customer visits the page via Affiliate A’s link but does not make a purchase. After 10 hours, the customer visits the same page and makes a purchase via Affiliate B’s link.

  • If set to First Click, the sale will be attributed to Affiliate A.

  • If set to Last Click, the sale will be attributed to Affiliate B.

• Producer Traffic Overrides Affiliate: This works similarly to the example above, but between producer and affiliate. If set to track the first click and configured for producer traffic to override the affiliate, a customer who visits via Affiliate A but later purchases via the producer’s link will have the sale attributed only to the producer.

• Link Tracking Time: The time period used to save the customer’s navigation on the site. After this time, the sale will be attributed to the affiliate whose link the customer first visited. If this field is left blank and First Click is selected, the sale will always be attributed to the first affiliate the customer visited, regardless of the link used for purchase.

After filling in all fields, click Save, and your cookie is set up!